Even-though our major work is concentrated around adapting finished formats for Pan Arab networks, our cinnovation was directed to reconciling the western tendencies with the cultural parameters of the Arab world.
We are convinced that the greatest ideas on TV were drawn out of the environment of the creator. We are vigilant observant of our surroundings and we have a candid interest in issues that capture and engage the viewers.
Being in the Middle East, we are familiar with the demands of that marketplace, whereas by being open to the European and American productions we manage to keep our ideas flexible and adjustable to the western viewers.
Lately we have been busy creating and developing a number of shows that are innovative, interactive and could easily be adapted to various territories.